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 Content Management Systems (CMS) provide easy-to-use tools for people without technical expertise to manage their own websites. They also provide businesses with a dynamic management system, allowing multiple users to update website content without loosing the checks-and-balances of administrative oversight.
Simplify Website Updates
CMS makes it easier for people to create, edit and publish content on a website. Historically, website publishing has required significant technical skills (HTML, programming). A good Content Management System allows nontechnical authors and editors to easily and quickly publish their content. The easier the site is to edit the more often it will be updated and the more successful it will be as a marketing tool- to both generate sales and share information.
Delegate Responsibility
A CMS makes it easier to manage who creates, edits and publishes content. Because it establishes defined publishing processes, specific publishing rights can be allocated to various individuals. Departments or individuals can be granted access to alter limited areas of the site. Changes can be set to require the approval from an administrator before they are displayed on the live site.
Take technology out of the equation
By easing technical hurdles in the publication of content, a Content Management System can reduce the need for training, while facilitating more people to publish. At the same time it reduces costs associated with site updates. Many common website updates such as adding pages, copy and pictures can be accomplished with the use of CMS tools that resemble and function much like Microsoft Word. No technical skills needed.
Make changes quickly
A CMS reduces time-to-publish, allowing you to get content published faster. The quicker key content is published, the more value it creates. Don't wait on developers to make changes - do them yourself!
Keep the site look consistent
A CMS allows for the design of a common and consistent information architecture (metadata, classification, navigation, search, layout and design). Inconsistent and poorly designed information architectures plague many websites, and degrade the value to the end user.
Key Features for End-Users
- 100% WYSIWYG In-Context Site Management Environment
- Can Accommodate Any Web-Site Design
- Easily Switch Between the Staged and Live Copy of the Site Expedient Linear Workflow
- Centralized Task Management Through a Task Intray
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Benefits and ROI for Managers
- Little or No Learning Needed
- Quick and Easy Implementation
- Cost-Effective Web CMS Solution
- Future-Proof Solution
- Out-of-the-Box Solution for a Short Time-to-Web
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